About ATBE
Practical work at the intersection of operations and technology.
ATBE primarily serves architecture, engineering, and landscape architecture firms, and also contractors—including landscape contracting businesses. We connect operational workflows, ownership, technology decisions, and information flows.
Why ATBE
The operating picture matters.
Project work moves through design teams, disciplines, field teams, clients, and external partners. Software and information systems support that work, but gaps between people, process, tools, and data can make coordination harder. Many firms already have IT providers but lack dedicated operational capacity to connect these parts.
ATBE begins with the actual work: who does what, what information they use, where decisions happen, and how records move. From there, an organization can decide whether the useful change is clearer ownership, an improved workflow, configuration, integration, a software decision, or no change at all.
Founder
Experience shaped by field and project work.
Adrian Farhat holds a BS in Landscape Architecture from The Ohio State University (2023). He operated Eagle seasonally from 2019–2022 and relaunched it in 2026, managing sales, estimating, customers, staff, scheduling, purchasing, and delivery. He designed internal software workflows in response to firsthand contractor needs.
From 2024–2025, he founded Startup Ohio and led a five-member team in cross-functional planning and vendor coordination. Earlier, he worked as an Associate Product Manager and in Investor Relations at LX Holdings from 2022–2023.
Adrian Farhat
Founder, ATBE
Columbus, Ohio
How we work
Useful principles for practical engagements.
- Understand before recommending. Map how work happens before deciding what should change.
- Keep scope clear. Define the work, deliverables, decisions, and ongoing owners.
- Fit the response to the cause. Improve process or configuration before assuming new software is needed.
- Work with existing teams. Clarify ATBE's contribution alongside client staff and specialist vendors.